Every child deserves the best start in life.

We are a mission-led social enterprise committed to supporting parents, carers, and early years practitioners to give babies and young children the best possible start in life and close the gap in school readiness.

We believe in a world where all children have an equal opportunity to reach their full potential, and our vision is for every baby to have the foundation for a healthy, happy, and fulfilling life.

Doncaster EasyPeasy Meeting November 2024

394000

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Children supported

205000

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Families enrolled

15760

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More children reaching a 'Good Level of Development'

‍Our theory of change is evidence-based and simple: early child learning and development is fueled by real-world, meaningful, and playful interactions between parents, caregivers, and their children.

In their first years, a child’s brain develops more than at any other time in their life and 90% of a child’s brain growth happens before the age of 5. However, whilst a survey conducted by The Royal Foundation Centre for Early Childhood found that nine in ten people agree the early years are important in shaping a person’s future life, less than a fifth recognise the unique importance of children’s development from birth to the age of five.

EasyPeasy is proud to be an evidence-backed solution to accelerate progress toward the government’s ‘Plan for Change’ milestone for 75% of five-year-olds to achieve a 'Good Level of Development' by 2028, up from the current rate of 68%.

Improving the home learning environment for all families

Parents have a significant influence on children’s early developmental outcomes; shaped by a child’s home learning environment and the quality of interactions in the home. EasyPeasy equips families with the tools they need to transform everyday parenting moments into playful learning experiences and create the playful, positive connections that will help a child grow and thrive.

Driving the digitisation and transformation of public services

We are passionate about the power of technology to transform public services and better serve a new generation of families and caregivers.

Our digital solutions for the early years are designed with sustainability, scalability, efficiency, and AI technology at the heart; recognising the need for transformative solutions to meet the challenges of today’s society.

Raising the awareness and national priority of the early years

We believe that children’s needs and voices should be at the heart of decision-making and we are proud to support national campaigns, such as Children at the Table and First 1,001 Days Movement, to drive forward the national agenda of the early years.

At the core of what we do is a belief in the transformative power of early intervention and prevention in supporting the physical, cognitive, behavioural, and social and emotional aspects of child development.

Closing the gap in school readiness for children nationwide

Such is the importance of the early years that a child’s development at 22 months is a predictor of where they will be educationally at the age of 26. EasyPeasy is approved in the Early Intervention Foundation Guidebook and has been found to improve children’s likelihood of achieving a Good Level of Development through independent evaluation commissioned by the Education Endowment Foundation. We are proud to have bridged the gap in school readiness for hundreds of thousands of families nationwide.

Supporting the early years workforce in achieving outcomes for families

Through our local authority partnerships, now in all regions of the country, we integrate with health and education networks including health visitors, midwives, nurseries, primary schools, and children’s centres to support and upskill community teams in the core areas of early intervention, the home learning environment, and achieving outcomes for babies and young children. We are proud to have trained hundreds of early years practitioners up and down the country since 2017.

Jen Lexmond founded EasyPeasy in 2017 and has helped to narrow the gap in school readiness for hundreds of thousands of children through developing and scaling our evidence-based family support programme.

Prior to founding EasyPeasy, Jen was Head of Learning at the innovation agency Nesta, a Product Owner at Government Digital Services, and a Senior Researcher at the think tank, Demos. She has been awarded the lifelong Ashoka Fellowship in recognition of her work as a social entrepreneur.