EasyPeasy for Local Authorities
Integrated digital solutions and training for the early years, enhancing the development and delivery of Family Hubs, Start for Life, Supporting Families, and Healthy Child programmes across England.
How EasyPeasy delivers meaningful outcomes for children and families
Every child deserves the best start in life. EasyPeasy’s evidence-based, integrated, and scalable support programme is proven to enhance early years development from birth to age 5, improve the home learning environment, and close the gap in school readiness amongst children in communities across the UK.
In our mission to support babies, children, families, and early years practitioners and carers nationwide to lay the foundations for a happy and healthy life, EasyPeasy is proud to partner with councils to enhance the development and delivery of integrated, local early years delivery plans and strategies. Reaching an average of 10% of young families in a local area in the first year of our partnerships, we can help you connect with the voice of parents and children in your community and drive impact from day one.
Partnering with local authorities and voluntary organisations in all regions of the country
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Proven impact, evidence base, and evaluation
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Included in the EIF Guidebook
EasyPeasy is approved in the Foundations (previously known as Early Intervention Foundation) Guidebook as having “evidence of enhancing school achievement for children, and supporting positive outcomes for couples, parents, and families. It has a low cost to set up and deliver compared to other interventions reviewed.”
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Independently evaluated
Independent evaluation from the Education Endowment Foundation suggests that children whose families had access to EasyPeasy were more likely to achieve a Good Level of Development in their EYFS Profile assessment, with 4% more of these children assessed as ‘school ready’ by their teachers.
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Trustworthy health information
EasyPeasy's content is produced to the highest possible standards.
We are proud that EasyPeasy's health and child development content has been accredited by the Patient Information Forum and awarded the PIF TICK; the UK’s only quality mark for trustworthy health information.
Benefits for partners and diverse communities
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On demand parenting programmes and digital resources for all families
Our app-based parenting programme for parents, carers, and practitioners of children from birth to age 5 is designed with early years experts to inspire simple, positive interactions at home or in settings, improve family dynamics, and support child development.
In partnering with local authorities, premium access to the app is made free for your community. EasyPeasy supports over 100 languages, so it is accessible to diverse communities and those whose first or preferred language is not English.
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Complementing an integrated and localised support strategy
We recognise each local authority area has different local population needs and priorities to consider. That’s why we work with councils individually to build a package of support tailored to the specific needs of your community.
EasyPeasy can be introduced as a universal, holistic programme for families, or as a targeted programme of intervention with those most in need of support, such as children in care settings, local cohorts, new parents, or as part of your referral pathways.
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The information and support families need, when they need it
Families using the EasyPeasy app can access relevant family information services content including nutrition and weight management, stopping smoking, oral hygiene, and mental health support. Content can be tailored to your local area and priorities, amplifying awareness of your community services and support.
The app also includes a peer-to-peer space where parents, carers, and practitioners can connect with each other through sharing ideas and experiences in a safe, monitored, and quality-assured online space.
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Helping to build an empowered early years workforce
EasyPeasy integrates with local health and education networks including health visitors, midwives, nurseries, primary schools, children's centres, and more to provide your community teams with expert resources and tips relevant to a range of early years settings.
We offer an online training programme for practitioners from multiple disciplines, providing teams with additional guidance, best practice, and advice to achieve home learning environment outcomes and drive impact for children and families in their professional settings.
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A bridge to hard-to-reach communities to achieve impact and positive outcomes
We know how hard it is to reach families, so our friendly team are on hand to support you in achieving impact. Our experts craft optimised awareness and reach campaigns to put EasyPeasy in the hands of hard-to-reach communities.
Once you are onboard with us, we will also share resource packs and awareness materials, and support the implementation of EasyPeasy in your community both digitally and via your physical settings and Family Hubs.
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Expert content and advice that families can trust
EasyPeasy's evidence-based content is mapped to ages and stages; improving children’s mental health and wellbeing, self-regulation, language and communication skills, and enhancing school readiness and achievement.
Our AI-powered content recommendation engine learns and grows with each parent and child over time to provide a personalised family experience, and we are proud that 95% of parents and carers say they plan to continue to use the EasyPeasy app.
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Data on impact and outcomes at your fingertips
Your dedicated local authority dashboard allows you to easily track and monitor outreach and impact, with real-time data on take-up amongst children and families, engagement with content, geographic breakdown, and numbers of reach-to-families in low-income households that are engaging with EasyPeasy in your area. Feedback and satisfaction from parents and families will be regularly gathered from surveys and shared for additional insights, and can help you to uncover local support needs and build your understanding of take up and satisfaction of local services.
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A sustainable, cost-saving solution for your early years programme
Reduce referrals and waiting lists for specialist support by improving the home learning environment and building parent’s understanding of child development. Ensure children are arriving to school ready to learn, reducing behavioural challenges in the classroom, and improving attendance. Support play and learning at home without the expense of in-person home visits, or target your home visit budget on families most in need using EasyPeasy as a universal provision. According to the EIF, "The EasyPeasy programme has a low cost to set up and deliver compared with other interventions."
But don't just take it from us...
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86% of EasyPeasy parents and carers in Cornwall say that since using the EasyPeasy app, they feel they are making a difference in their child’s behaviour.
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88% of EasyPeasy parents and carers in Barnsley say they know more about what they can do to help their child develop their speech, language, and communication skills.
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98% of parents and carers in Coventry who have downloaded and used the EasyPeasy app say that they will continue using the service for their children.
Partner with EasyPeasy for your local area
If you would like to find out more about EasyPeasy and how we can support your local early years strategies and programmes, you can download a commissioning guide by filling in the form below. Want to chat with one of the team and get a proposal for your local authority? Get in touch to book a call today!
Frequently asked questions
What is EasyPeasy?
EasyPeasy is a user-friendly, app-based parenting programme for parents and carers of children from birth to five that improves the Home Learning Environment (HLE) and developmental outcomes. The programme can be delivered as an early intervention strategy, a universal or a targeted selected programme. It is primarily delivered in the home of the family and used independently, but can also be integrated into early years settings.
How can EasyPeasy help me deliver my Family Hubs workstreams?
We can support you to deliver a holistic early years Parent Support and Home Learning Environment service in your local area through a digital support and training offer that is designed around the needs of the family. EasyPeasy helps you achieve the Department for Education’s Minimum Requirements and Go Further options across many of the six key service areas to support participating Local Authorities.
What evidence is there to support EasyPeasy?
The EasyPeasy app has been independently tested by the Education Endowment Foundation, University of Durham, and University of Oxford and has been shown to have a positive impact on children’s Good Level of Development at the end of reception, as well as parental wellbeing, children’s cognitive, social and emotional development. The app’s design is based on evidence showing that early child development is fuelled by real-world interactions between parent and child. The Early Intervention Foundation has included EasyPeasy in its official commissioning Guidebook.
Is the content safe and how is it developed?
Content is generated by EasyPeasy and approved partners, including Speech & Language UK, Save the Children, the Scouts, and LEGO Foundation and is accredited by PIF Tick, the UK’s health content quality mark. The programme also includes a diverse and inclusive peer-to-peer community, moderated by EasyPeasy. The programme offers parents thousands of activities, tips and guidance covering topics from child development to school readiness to parent wellbeing. EasyPeasy uses AI to recommend content that is relevant and personalised to every parent, practitioner, or carer.
How much does an EasyPeasy local authority licence cost and how is it commissioned?
The EasyPeasy licence cost is based on the number of parents (registrations) you would like to onboard to the programme within your local area, with a number of tiers in place so you can scale the programme over time. We also work with you to tailor the licence for any additional support needs, such as additional training for your early years practitioners.
We work successfully with local authorities to navigate a variety of different procurement and commissioning processes, and are proud to be a Crown Commercial Service Supplier. We will partner with you to ensure the process to successful commissioning is as smooth as possible.
Do parents have to pay to use the EasyPeasy app?
The EasyPeasy app is fully and freely available to parents, practitioners, and carers across a local authority area through our council partnerships and includes no advertisements or in-app purchases. A limited version of the EasyPeasy app which includes in-app purchases is available for parents and carers to download outside of our licensed partnerships.
Does the app involve screen time for children?
The EasyPeasy app involves no screen time for children, but rather helps parents create the playful, positive connections that will help their child grow and thrive, with everyday materials that parents will already have access to at home.
What training and support will be provided to implement EasyPeasy for our local authority?
Training is available for early years practitioners and is tailored to the practitioner group (e.g. health visitors, midwifery, early years teaching staff). Training is delivered virtually and covers the following objectives:
- Understand the importance of early intervention in the early years
- Learn about the crucial role of the home learning environment and positive parent-child interactions in early childhood development
- Understand the benefits of digital support services for parents and practitioners and how they can support relational practices
- Get familiar with the evidence base for EasyPeasy and its impact on improving outcomes for children
- Learn effective strategies to drive uptake of EasyPeasy in the local community and incorporate into relational practices and referral pathways
- Understand how EasyPeasy interacts with parents and carers, and the data it captures
- Get an overview of the EasyPeasy app and its unique features for parents
- Learn about the content of the EasyPeasy programme and its theory of change
- Understand how engagement and retention are crucial to the success of the programme
- Learn how to monitor and measure the impact of EasyPeasy in the local area
What kind of technical support is available for us and our local families?
Our support team is available Monday to Friday between 9am - 5pm (UK time). You can contact us via the form on our website or email us at support@easypeasyapp.com.
How can practitioners register for EasyPeasy training?
If your local authority has purchased training for your practitioners, you can share this sign-up link with relevant teams in your local health and education system. We offer two training webinars each month and practitioners are able to select their preferred date and time. Training sessions are delivered digitally via Microsoft Teams and last approximately two hours. You can read our full training terms and conditions on the sign-up page.
How does EasyPeasy use and protect user's data?
We collect and process personal data from registered users of the EasyPeasy app, as well as practitioners who sign up for our Practitioner Training sessions. Our activities include monitoring of user data, and in some cases it also involves the processing of ‘special-category’ data (i.e. ethnicity) and data concerning vulnerable data subjects (i.e. children’s first names and dates of birth). In some cases, we also combine data from multiple sources (i.e. matching user postcodes to LSOA areas from the ONS Income Deprivation Affecting Children Index). You can view our Data Protection Impact Assessment for further details on how and why we process data as well as about our data protection systems.
We are also Cyber Essentials certified, reflecting our dedication to cyber security and data compliance for our partners and EasyPeasy community. You can read more on our Cyber Essentials profile.